An undercover investigation by consumer magazine Which? has revealed that less than 1 in 3 high street shops’ bra fitting services measured up for women with DD cup and above.

One of the bras was fitted so badly, there was room for a pair of socks in the cups!

Having a bra that fits properly is very important, not just in terms of appearance and comfort, but also because a badly fitted bra can lead to back pain and bad posture. Especially for curvy figures, being properly supported is essential to your comfort, and it’s hard to look your best when you feel uncomfortable.

Here at UpperCup, we have a comprehensive sizing guide to help you find the best fit for you. As well as providing a guide on how to measure both cup and back size, there are size guides for every brand we stock, as sizes do vary between brands.

You can read more of the Which? story by clicking on this link:

http://www.which.co.uk/news/2010/01/high-street-bra-fitters-busted-196791